I was never sure of my exact career pathway. I knew I loved acting, entertaining, writing, and speaking to a captivated audience. About what? Where? How? When? These were all unknowns and would only be discovered in stages.
The first stage was through York University where I worked for the Excalibur Newspaper, studied Creative Writing and Philosophy, and developed an appreciation for the publishing industry.
Using the skills and knowledge I acquired from the Excalibur, I lead a team in developing Canada’s First Environmental Magazine, Recover. The motto “Reduce. Reuse. Recycle. And Recover” won the approval of Canadian Literary Hero, Farley Mowat, and my favorite cartoonist, Calvin & Hobbes who both provided content.
The second stage came after I enrolled in the CGA program to study accounting. At the time, I figured that this added knowledge would be an asset for the publishing industry and/or any other career pathway I may choose. During my studies, my father offered me a job in the family business. I remained there for four years, however, my heart just was not in it.
Feeling something was missing, I chose to take time off and reflect. I returned to the gym and a new passion was ignited. I felt there was something special about lifting; about stacking the weights; about becoming more knowledgeable about my body; and about shaping it with intention. As a result, I entered into the next stage of my ‘discovery process’, where I studied personal training, performance nutrition, and massage therapy. At this point, I still did not know the ‘what, where, how, and when’ of my career pathway, although I did know that its base was in fitness & health.
What Made Me "ME"
Then, one fateful day, while doing cardio at the gym, a bodybuilding competition happened to be playing on TV. That’s when it dawned on me that if they could sculpt their physique to seemingly perfection, so could I! “I want to be the biggest name in natural bodybuilding!” were the words that automatically flashed through my head ... through my entire being. It was like my "life's purpose" was just shown to me. Without understanding what that meant exactly, why that was, how to accomplish that, or even where to begin, I decided that I was ready to take on the task. I now had a dream! I committed to it and took the steps that were needed to put it into motion!
Within two years I was invited to be the Head Judge and main Officiator for that very TV event that ignited my passion ... I was the voice of the event! How cool is that! I also competed in three competitions and gained experience as an athlete. However, I soon realized that competing alone was not my passion. Cleaning up the contest stage – and providing opportunities and exposure to natural athletes – was. So my dream became a little more clear, and once again, I took the action steps to put it into motion.
The following year I fell in love at first sight with my soon-to-be best friend, business partner, confidant, role model, mentor, teacher and wife , Mindy Blackstien
Together we created, launched and developed the World Natural Sports Organization, the Drug Free Sports Association, the FAME World Tour, FAME Media Group, FAME Magazine, BodyPROUD and this social networking community.
We got the opportunity to inspire and motive millions of people around the world through our events, expos, TV shows, magazines, seminars, workshops and online community. We got to travel around the world and meet some amazing people! And yet, there was still something missing ... We wanted to reach more people. To instead of being the biggest name in bodybuilding I realized it was to be the biggest name in body-building. Building it with a full holistic approach --> body, mind, heart and spirit.
Along the way, I applied the skills and knowledge that I had acquired through the initial stages of my discovery process. I wore many hats during this time -- business manager, administrator, financial director, sales person, emcee, physique judge, media spokesperson, publisher, visionary, seminar leader, presenter, writer, ambassador and entrepreneur – and was successful, together with Mindy, in creating a movement, positively impacting people’s lives, and introducing natural athletics to individuals – and regions – around the world.
Today, I am is ready to wear one only one hat: that which suits me best and is the best fit. I am most interested in sharing my experiences; being a visionary; experience products, services and other modalities to share and inspire our community ... and to really make a huge impact.
So my dream and goal got even bigger! The new organization we founded - The BodyProud Network - has a huge mission as well --> to inspire 100 million to love how they look, love how they feel and love the thoughts they think. To be bodyproud inside and out, mind to heart and head to toe! And it all begins by taking the first step forward and building the body from the inside out!
I truly believe that to build your body right it begins with the nutrition you feed it! I chose to nourish myself with organic, non-gmo, superfoods. And it changed my life!
Talents I Wish to Hone.
FAME World Tour - led and produced a global tour of fitness and physique events for naturally-trained athletes. The inaugural event was in Toronto in 1998. A year later it was nationwide and by 2004 it expanded into the US and areas worldwide (UK, Australia, Africa, Asia, Caribbean, Europe).
FAME: Fitness And Model Expo - produced and developed the largest fitness consumer expo in Canada 5 years running. This event grew to include 400 exhibitors, a personal trainers convention, and over 900 athletes competing in sports ranging from fitness to bodybuilding to cheerleading to obstacle courses to arm-wrestling to dance.
World Natural Sports Organization (WNSO) - created a governing body for natural events worldwide that innovated new procedures within the Bodybuilding, Fitness, Figure and Model industries.
TSN Fitness Series - Produced one of the most successful fitness TV series for TSN & RDS. It was rated as the network’s #1 non-live athletic event and was given prime-time billing with multiple repeats.
FAME Magazine - Published an international fitness and health magazine quarterly, with a circulation of 50,000. It created celebrities, attracted industry notables and had an above average pass-through readership rate.
BodyPROUD Community - Developed an online community for bodyproud individuals to influence and empower those ready to transform their body and heal their life. Within a 12 month period, Alexa ranked within the top 100,000 websites online. It has attracted over 4,500 unique visitors per day with average time on site 20 minutes and more than 15% of visitors returning over 25 times per month.
The FAME Agency - launched an agency for visibly fit individuals to gain exposure. It quickly became the go-to for casting directors who often bypassed all other agencies and scouts.
Awards and Recognition
⤇ Produced Fitness Series for TSN which became their #1 non-live sporting event
⤇ Produced Canada’s largest Fitness Consumer Expo for all 5 years it ran
⤇ Covered in Local, Regional, National and International Media
⤇ Helped people achieve personal fame (magazines, TV, motivational speakers, celebrity trainers)
⤇ United 7 fighting African nations in the spirit of Fitness (people walked for days to attend)
⤇ Front Page of the Toronto Sun
⤇ Received Gifts from Government Officials and Country Presidents
⤇ Created the concept of being “bodyproud” (used by athletes, trainers & fitness enthusiasts globally)
⤇ FAME Magazine had highest pass-through rate and exceeded sponsorship expectations
Media Appearances and Promotions Include:
NBC, CBS, ABC, Fox & Friends, Channel 5 (UK), ESPN, TSN, RDS, Telemundo, ESPN International, ESPN Radio, Army TV, National Geographic, Discovery Channel, Life Network, Slice, Global TV, CTV, CBC, City TV, Sirius Radio, CBS Early Morning Show, The Today Show, Pride TV, Breakfast TV, The Howard Stern Show, TV Guide, The New York Times, The National Post, The Star, The Sun,
Muscle & Fitness, Playboy Magazine, Oxygen Magazine, American Health & Fitness Magazine, Ironman Magazine, Exercise for Men, Fitness Rx, Planet Muscle, Men's Health, Fitness Hers, Abilities Magazine, Musclemag, Natural Muscle.
My Passion Project:
Some of my accomplishments include:
World Natural Sports Organization (WNSO)
Drug Free Sports Association (DFSA)
FAME: Fitness And Model Expo
FAME World Tour
FAME World Championships
Some of my Specialties include:
Presenter, Physique Judge, Writer, Scout, Publisher, Event Host, Manager, Event Producer, Promoter, Emcee, Spokesperson, Ambassador
My Philosophy / Message / Wisdom:
About a year ago I learned about nutrient density. You see it's not just about what you eat, it's how your body uses it. Being in the fitness industry I was accustomed to having a whey protein shake 1-2 times a day, everyday for the past 25+ years. And then I learned that it only has about 18-20% net nitrogen utilization. What I thought it was the king of protein! Regular dietary protein is even higher at 30-32%. And then I found out that there is even a higher source that ranks at 99% net nitrogen utilization. That's 99% used for protein synthesis ... or more simply stated, to build muscle. And then I learned that most people are walking around in a constant state of fast because we are taking in too many calories with far too few nutrients. Taking in too much fat, sugar, salt and genetically modified, irradiated foods filled with artificial everything. So what if I told you there is a way to introduce your body to organic, non-gmo foods, would you want to learn more? To do the opposite of all the programming out there and take in less calories and more nutrition? Is your hand climbing back up ... well, what if I told you there is a simple, super-easy program that does it in just 10 days and puts you on a pathway for a whole new way of feeling? For about the same cost as you are already spending on food, in fact, if you add up what you spend on a daily basis you will mostly likely find that you are spending much more than you think. For around $20 a day you will get all the food you need, aside for some organic fruits and veggies, which means you are not spending what you normally would on groceries ... so this is a food choice decision, not a budgetary one (and we have programs for those who do view it as a budgetary one) ... you will also get a specific plan to follow which will get rid of your cravings and food addictions, cleanse your body, reset your metabolism, reset your body to a base state and in the process shed anywhere from 5-20+ pounds of toxins, impurities and all the things your body has endured from the heavily processed non-food that's out there. During the 10 days you will also have full support from text messages to phone calls, from emails to online communities to answer your questions and support you on the journey. You will even have your own personal accountability partner and coach. Hand still up? Pretty Cool! When I did the program for the first time I shed 13.5 pounds and 6 inches off my body, and I have never looked back cause the 10 days is just that, 10 days. That's the beginning, the "orientation" for your body. Once you experience the mental clarity that you will have, the increased energy levels, the feeling of feeling great you will want to hold onto it! And to top it all off, there is a 60 day money back guarantee. You heard it right, 60 day guarantee on a 10 day program! That shows the confidence the company, the founders and I have in the program.
I hope you were able to take away enough to make the decision to take that next step. Life for me would have been very different if I learned about this earlier. You see, cancer cells and other dis-eased cells can not survive and thrive in an alkaline state and eating organic, green food puts your body into that state. And I also feel blessed and appreciate that I learned about it when I did as life is different for me. And now I am doing what I feel to be my part of sharing the message with the hopes that it has inspired you to experience what it is like to really, truly, feel good.
I would love to have you experience the same thing as I have. With all the experience I have and knowledge I have gained I have found a 10 Day Transformation Program to kick start it all.
To begin your own journey, and save $50 simply use Gift Code: bodyproud
Visit: www.bodyproudchallenge.com (on this site!)
if you already have checked it out and are ready to begin go to www.jeffisbodyproud.com to redeem and begin your journey.
Hey Jeff, Nice to hear from you. I hope all is well. The last time I seen you and Mindy was in Ft. Lauderdale. What a great time. I was there with Vahanna Dorsi. I always wished you both well. The vision you both had what was exactly what we had been looking for. But things had change and the show in Vegas, in my opinion didn't turn out well. How I see it, just a learning experience. I would love to connect with you all to see what your latest happenings are. I appreciate you reaching out. Until then keep the Dream Alive.
Yes!! Thank you!! This looks like a fantastic opportunity to help others reach their goals and dreams with the tools at our fingertips! Awesome!!! Thanks again for taking the time to talk with me!! I'm so excited!!! :D
Morning... April will be the fist time competing... I was wondering if you could recommend anybody in Alberta or BC who I could go to, to learn to walk and whatever else I need to learn by April. I live in the NWT and do not have access to Pro Fit Trainers or persons in the pro fit profession. Thanks sooo much!!!