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Posted on January 26, 2015 at 1:07pm 0 Comments 0 Likes
We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as to much competition, time of year, rates are too high, marketing is not working, etc. One of the first things we will normally do is listen in to call-tracking results on incoming calls – most of this is tied to direct mail marketing. In this particular case, a prospect called in asking about membership rates. Not only did the club representative not follow the…
ContinuePosted on January 26, 2015 at 1:07pm 0 Comments 0 Likes
We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as to much competition, time of year, rates are too high, marketing is not working, etc. One of the first things we will normally do is listen in to call-tracking results on incoming calls – most of this is tied to direct mail marketing. In this particular case, a prospect called in asking about membership rates. Not only did the club representative not follow the…
ContinuePosted on December 22, 2014 at 1:19pm 0 Comments 0 Likes
That’s right! We see it frequently in clubs. No one knows that you’re out there and those that do don’t have you at top of mind.
Many clubs are only doing a couple things to drive guest traffic and most do not have a specific plan for retention. They vastly underestimate what it will take to avoid obscurity and attract attention to themselves.
We received a call from a gym owner recently. He said he had been going back and forth to our web site and considering…
ContinuePosted on December 7, 2014 at 3:08pm 0 Comments 0 Likes
Finally – a powerful resource and learning tool that removes the roadblocks for a club owner who simply can’t find the time for classroom training or onsite consulting. Recently launched as part of the ever-expanding Fitness Management & Consulting, Jim Thomas On Demand delivers an accessible online training platform for club owners seeking to improve their membership sales and even turn around their clubs.
Club…
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Good Morning
Hello dear,I'm joy by name,this is Important please email me back ( joydesmond11c@hotmail.com ) thanks,I will be waiting to hear from you soon.
Jim hows it going? You had any other clubs come in for consulting?
Jim I know if you added this as an option we would do very well in physically being at locations and consulting them. Would you be willing to give this a try?
Thanks
Trainer J